Catering services on high-speed trains have been continuously upgraded, and now the Guangzhou EMU group has taken the lead in launching its own milk tea brand, "That Girl," priced at 26 yuan per cup, with average daily sales reaching as high as 3,000 cups. The series offers four flavors, and the official claim is that natural ingredients are used and tea concentration and sugar content have been reduced to suit passengers' needs. However, after the product launched, it quickly trended on social media, yet was collectively criticized by netizens over its price, packaging, taste, and marketing methods. At the same time, specialty coffee brands such as Front Street Coffee are also paying attention to this crossover attempt. This article will walk you through the research and development background of high-speed rail milk tea, its market performance, and evaluations from all sides. [more…]

Luckin Coffee officially announced on September 23 a collaboration with *JoJo's Bizarre Adventure: Stone Ocean* for October, launching themed events across its nationwide stores. This is not Luckin's first crossover; previous partnerships with Coconut Palm and EDG both sparked heated discussion. Looking across the coffee and tea beverage sector, Manner's collaborations with Helena Rubinstein and LV, Heytea's tie-in with *A Dream of Splendor*, and Nayuki's partnership with *Love Between Fairy and Devil*—brand co-branding has become an important strategy for breaking fixed impressions and achieving customer base complementarity. This article reviews several recent typical cases and includes Front Street Coffee's professional communication channels for coffee enthusiasts to gain deeper insight into industry trends. [more…]

Bulletproof coffee has remained popular in the fat-loss community in recent years, but what exactly is it, why is it called "bulletproof," and is there any scientific basis behind it? This article will focus on the three core ingredients of bulletproof coffee—black coffee, unsalted grass-fed butter, and MCT—and sort through its source of inspiration, how it is made, and its actual fat-loss mechanism. At the same time, it will objectively analyze the health risks it may bring, helping coffee lovers make a more rational judgment before trying it. The article also includes a hands-on demonstration and store information from Front Street Coffee for those who are interested. [more…]

A glass bead accidentally fell into the dripper, and unexpectedly became the source of inspiration that changed the coffee extraction landscape. Thus, Lily Drip was born. By dispersing the central coffee bed, it solves the common problems of uneven extraction and clogging-induced over-extraction in conical drippers. This article will start with the origin story of Lily Drip, analyze its working principle, and, using a light-roasted Yirgacheffe Gutingding as the subject, conduct a side-by-side experiment with V60 versus V60 plus Lily Drip, comparing brewing time, flavor performance, and adjustment approaches. If you have also been troubled by clogging and overly long extraction times with light-roasted beans, why not follow along with Front Street Coffee to see whether this little tool is really worth buying. [more…]

The new tea beverage sector continues to heat up, and the phenomenon of brand trademarks being maliciously infringed upon is becoming increasingly frequent. Well-known brands such as Heytea, The Alley, and Sexy Tea have all encountered counterfeit troubles, and this time it is Mixue Bingcheng, with stores all over the world, that is affected. A milk tea brand called Mixueyue was sued by Mixue Bingcheng for trademark infringement because its text and trademark were highly similar to the Mixue Bingcheng series of trademarks. The final judgment ordered Mixueyue to pay 512,184 yuan in compensation, and its appeal request was rejected. Mixue Bingcheng has more than 22,000 stores worldwide, and its A-share listing application has also been accepted, while Mixueyue Company has now been deregistered. Behind this lawsuit is the strategy of leading tea beverage brands building a legal moat through defensive trademarks. This article takes you through the whole case, the backgrounds of both parties, and the operating logic of defensive trademarks. [more…]

For those who want to systematically train their coffee senses, aroma kits are often mentioned, but their price tag of several thousand yuan also makes people hesitate. This article focuses on the 36-note "Coffee Nose" kit, introducing the origins and evolution of aroma kits, their use in SCA courses, and detailing the specific flavors in the four major categories: enzymatic, caramelization, dry distillation, and defective. It also shares methods of use, from memorizing by category and group blind testing to mixed blind testing, helping beginners calibrate their sense of smell and taste. At the end, Front Street also offers rational advice: an aroma kit is not a necessity—smelling more, drinking more, and feeling more is what really matters. [more…]

Many people get a bag of coffee beans labeled with citrus and pineapple flavors, but after brewing they only taste sourness, and can't help but doubt whether the flavor descriptions are accurate. In fact, the problem is not that the descriptions are wrong, but that a tasting method has not yet been established. Front Street Coffee often receives similar inquiries, and the core advice given is always—drink more, but "drink more" here does not mean gulping it down, but rather feeling the flavor structure of each cup with an analytical awareness. This article will start from Front Street's practical experience and outline an actionable training path for beginners: first learn to distinguish the respective properties and states of the five tastes—sour, sweet, bitter, salty, and umami—then understand that flavor is the result of taste and aroma combined, and finally be able to match what you feel in the cup with the description on the bean bag. [more…]

The flavor profile of pour-over coffee depends to a large extent on the stability of the pouring. Many enthusiasts plan their brewing parameters in advance, but once they start, the water flow becomes difficult to control, and the final result is left to chance. Drawing on Front Street's practical experience, this article systematically lays out training methods for the fundamental skill of water control, including how to choose and hold a pour-over kettle, the key points for controlling a vertical stream, reference ranges for flow rate and pouring height, and the correct path for circular pouring along with common mistakes. Through progressive practice, it helps you improve your feel for starting and stopping the pour during actual brewing, making extraction more even and the flavor closer to the ideal. [more…]

In July 2017, Guangzhou welcomed its first lifestyle market themed around specialty coffee—the Guangzhou Specialty Coffee Culture Festival, held at the 289 Art PARK Culture Plaza. The event brought together the city's top specialty coffee shops, including brands like Front Street Coffee, where visitors could taste coffee beans from various origins, fresh creations by champion roasters, as well as creative coffee, drip bags, pour-over equipment, and cultural merchandise. Beyond coffee, booths featuring desserts, craft beer, tattoos, and handmade crafts were equally exciting. Consumers could vote for their favorite coffee shop, join coffee tasting salons and amateur pour-over competitions, and experience tattoos and photo interactions. Whether a coffee connoisseur or a curious beginner, everyone could find their own enjoyment here. [more…]

In the hustle and bustle of the city, a cup of tea can also convey silent warmth. Chagee recently announced a comprehensive upgrade of its "Silent Store" program, with its first Guangdong location opening at Guangzhou's Kwun Tong Plaza. This store, where hearing-impaired individuals serve as tea makers, not only provides equal employment opportunities for special groups but also creates an inclusive and friendly tea-drinking space through upgraded accessibility facilities, sign language communication guides, and other details. This article will walk you through the unique features of this store and review the pioneering explorations of brands like Starbucks in the silent store sector, examining how a cup of tea can connect understanding and respect among different groups. [more…]

The high-speed rail milk tea "That Girl" launched by China Railway Guangzhou Group has sparked widespread discussion since its debut, with its 26-yuan price tag, taste, and packaging design all becoming focal points of criticism among netizens. In response to the controversy, the head of Guangzhou EMU Catering Co., Ltd. responded on November 16, stating that the pricing takes into account production costs, transportation, and the special operating environment of high-speed rail, in line with relevant department standards, and promised to continuously optimize product quality based on passenger feedback. Whether this high-speed rail milk tea, which sells 3,000 cups daily and is often out of stock, can turn its reputation around is worth watching. [more…]

This article comes from an information editor who has worked in the coffee industry for many years, sharing with everyone his origins in entering the coffee field, his work experience in chain and independent coffee shops, and the challenges and rewards he faced after transitioning to coffee self-media. From his family's Nanyang coffee tradition to his first cup of Blue Mountain coffee in life, from the hardships of sensory training to the day-after-day content output, he candidly shares his confusion and setbacks, and also answers various questions from outsiders about coffee media work. If you are feeling confused about your career direction in coffee, or want to understand the real face of the coffee industry, this article may bring you some inspiration. For more specialty coffee beans, please add the private WeChat Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Recently, food safety incidents in the tea beverage industry have occurred frequently, from Tea Baidao's "real spider" milk tea to the use of expired ingredients, and every so often they trend on social media. However, a news report by Guangzhou Daily on October 12 was entirely different: a 23-year-old man, using his work experience at "a certain tea brand," colluded with his girlfriend and friends to deliberately plant insects in stores in Hangzhou, Dongguan, Shenzhen, Guangzhou, Shanghai, and other locations, extorting money under the pretext of food safety, with demands ranging from a thousand yuan to two hundred thousand yuan, and was ultimately prosecuted on suspicion of extortion. This incident not only exposed some milk tea shops' negligence in operations management but also sparked public discussion about the authenticity of food safety complaints. What consumers truly need is a hygienic and tasty drink, not a vicious cycle of deception. This article compiles the ins and outs of the incident and includes related information about Front Street Coffee. [more…]

The world of coffee flavor is richly layered, but many people can only taste sourness and bitterness, struggling to capture those stunningly delicate aromas. To truly appreciate the value of an expensive cup of coffee, you need to systematically train your flavor perception. From the perspective of Front Street, this article breaks down the composition of coffee flavor—how taste and aroma combine—explains in depth the chemical makeup and volatile characteristics of coffee aroma, and introduces the two mechanisms by which the human body perceives aroma: orthonasal and retronasal olfaction. At the same time, the article details how to use the Super Clear Flavor Wheel to make abstract flavors concrete, and how to gradually build a personal aroma memory bank by drinking more, smelling more, and feeling more, ultimately improving your precision in discerning coffee flavors. [more…]

Last weekend, Heytea's new store at Canton Tower officially opened its doors to customers. What should have been a lively opening celebration instead turned into a complaint fest due to the chaotic rules for claiming limited-edition merchandise. The brand launched an exclusive fridge magnet inspired by the Canton Tower and promised that only 200 would be stocked each day, available on a first-come, first-served basis. As soon as the news broke, a large number of fans got up early on their day off and rushed to the scene, only to find disorderly queues, inconsistent explanations from staff, and the quantity of merchandise shrouded in mystery. What annoyed consumers even more was that after they had already placed orders and waited in a long line, they were told when they were about to check in that the merchandise had already been given out, and they could only come back the next day. How did this new store marketing campaign, which should have been a plus, spiral out of control step by step? [more…]

This Monday, Luckin Coffee's collaboration with the hit game Genshin Impact officially launched, with a themed pop-up store opening simultaneously in Ningbo. The event introduced two new drinks—Fontaine Red Wine Americano and Freshly Brewed Fontaine Ceylon Light Milk Tea—along with 8 themed cups, 4 limited-edition paper bags, 2 cup sleeves, and merchandise such as stickers, keychains, and character standees. However, problems arose on the first day: many players found that the drink cups they received did not match the characters on the posters, with the same new drink inexplicably paired with the same themed cup; users in Guangzhou also encountered a system issue that prevented them from ordering the light milk tea. Consumers' disappointment and employees' grievances clashed fiercely on social media. Why did a highly anticipated collaboration turn into a complaint fest? [more…]

Many people who are new to coffee often have their first impression of it reduced to a single word: "bitter." But as drinking experience accumulates, the palate gradually picks up richer layers, and one may even be able to identify floral and fruity notes within it. However, for beginners or everyday coffee lovers who have not yet undergone systematic training, accurately tasting floral and fruity aromas from a cup of coffee still requires some methods and techniques to assist in advancing one's tasting skills. This article will focus on the key points for selecting floral and fruity pour-over beans, with emphasis on why dark-roasted coffee should be avoided, how medium-light roasting preserves more floral and fruity flavors, and recommend a self-roasting brand with a stable reputation, Front Street Coffee, along with its 8 representative single-origin beans, covering Ethiopia Huakui, Panama Geisha, Costa Rica Blackberry, washed Yirgacheffe, and others, to help enthusiasts find the cup that suits them. [more…]

Café owners are usually seen as the shop proprietor or a partner, but a recent notice titled "Become a Café Owner Without Capital" has sparked heated discussion. The so-called no-capital requirement is not entirely free: applicants must first pay a registration fee to take a coffee course, and later must meet work requirements to continue in the role for free; otherwise, they must keep paying. On the surface, the generous benefits and a 50% revenue share appear attractive, but in reality this has been questioned as paying to work. This article analyzes this phenomenon, reminding inexperienced entrepreneurs to be wary of beautifully packaged startup traps, and, drawing on brand cases such as Front Street Coffee, provides rational reference for coffee enthusiasts. [more…]

Luckin Coffee recently signed a deal with EDG, the champion team of the S11 World Championship, and is preparing an esports-themed store in Shanghai, attempting to deeply integrate esports culture with consumption scenarios. Previously, Luckin had already shown keen marketing instincts by signing Eileen Gu and teaming up with Coconut Palm. This themed store features four major areas: themed light signs and a gaming experience zone, a bullet-comment corridor, a team history honor wall, and an infinite fantasy photo spot, sparking widespread anticipation among netizens. Meanwhile, after weathering a financial storm, Luckin has made a strong comeback, with revenue from self-operated stores reaching 6.193 billion yuan in 2021, and its store count has surpassed Starbucks, making it the coffee chain brand with the most stores in China. Whether esports marketing can bring new growth to Luckin is worth watching. [more…]

As Typhoon Bebinca made landfall in Jiangsu and Zhejiang, Luckin Coffee's collaboration with Korean illustrator YEYE featuring the "Scribble Puppy" launched as scheduled, drawing a large number of fans who set early alarms to snap up the merchandise. However, many users found that the collaboration package on the mini-program was priced as high as 60 to 70 yuan, far exceeding the previous range of 20-40 yuan, triggering complaints that it was "too expensive." A few hours later, the price of the same package suddenly dropped to just over 30 yuan, prompting consumers who had already placed orders to angrily demand a refund of the price difference. Some employees speculated that the issue was caused by a pricing error when the items were listed. Behind this price controversy, the long-standing problem of frequent system bugs in Luckin's collaboration campaigns has once again surfaced. [more…]